Greenberg Traurig (GT) is dedicated to elevating how our clients experience legal services. At the core of this commitment is our Innovative Client Strategies Team. This multi-disciplinary team of attorneys and business professionals focuses solely on developing client experience based innovation. To elevate our clients’ experience, we focus on delivering more than just high-quality legal advice – we strive to deliver enhanced value, better insights, and more predictability.

At GT we leverage six innovation drivers—optimized staffing, improved planning, value-based pricing, strategic legal insights, productivity applications and our culture of innovation—to enhance our clients’ experience. By applying these drivers to the traditional legal model, we create innovative strategies that enable our attorneys to improve predictability, provide better insights, and ultimately deliver more value. Collaborating with our clients to meet their goals has always been a core principle at GT—deploying innovative strategies enables us to provide a best-in-class experience as we work to meet those goals. For decades, GT has fostered a culture of entrepreneurship and collaboration, positioning our attorneys to provide the quality and value our clients seek. We have always looked outside of the traditional legal model for ways to provide better service to our clients. More than 50 years after our founding, we remain focused on developing innovative strategies that help our clients navigate the ever-changing legal and business environments.